![]() ![]() For comparison, McDonald’s systemwide sales from digital channels in 2021 were ~25% of systemwide sales in its top 6 markets.įigure 4: U.S. Per Figure 4, retail sales generated through Domino’s digital channel rose from 60% of total sales in 2017 to 75% in 2021. Domino’s carryout tickets that are ordered online are 25% higher than those ordered over the phone, and are less labor-intensive, which is helpful in a tight labor market.ĭomino’s digital capabilities paid off when customers relied upon ecommerce channels during the pandemic. Digital orders create more customer engagement, ensure a more consistent customer experience, and drive higher sales against lower costs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |